Typography in design

I have always been interested in posters and other advertisements that just use clever typography to portray what they are trying to get across. I think when a picture is made up of letters it is very eye catching and encourages people to look at the poster for that little bit longer, a great achievement when trying to sell a product considering you would normally only get 2-3 seconds of a persons attention to a poster.

Why clog up a poster with images when the typography makes an impact by itself, you do not want to over explain your message with both text and images when not neccessary. The sticks and string below show the idea of homemade things so there is no need to explain it anymore.

This is another example, done so by adapting a typeface to a slightly smudged inky appearance which i feel is a very strong way of executing the message.

What I love most about typography is the thousands of shapes that it leaves you with that you are then able to use or manipulate to build other shapes. Below are some examples of this, in some cases an image of relevance to the type is constructed in others it is just the case of clever placement to make the final outcome visually interesting and engaging.

I think many people can underestimate typography as a design tool but the choice of typeface is vital to any project, it can give the your work a completely different feel. For example a spooky looking font would not be appropriate on a charity advertisement but a Halloween poster would not have the same impact if it did not have it and opted for a simple, plain font that would be seen on serious office documents so therefore the typeface used must be chosen carefully and fit the mood of the document. There is after all tens of thousands to choose from, so you are bound to find one to match any occasion, and if
not you can always create you own as after all.............