Wednesday, 20 April 2011

Elevator Advertising

An elevator provides a very different advertising experience and has opened the possibilities for many clever campaigns that have used the idea of the elevator doors opening and closing, the closed in a box feel some people get, the lack of effort or energy required to effectively communicate their message. Here are a few examples:

Great lakes science centre, using concept of opening up and seeing inside.

Oreo Dunking biscuit- Oreo is on the moving part so
 goes in and out of stationary milk.

Superman opening his jacket to reveal the costume idea to promote the movie.

Sticker to make it seem the door isnt closed properly
 to promote the Fiat Punto parking sensor.

Elevator which reveals stairs to promote healthy butter and low cholesterol,
guilt tripping people for taking the lazy option.

Putting message of Quantamino prisoners that are held in isolation.

Inside of elevator used to feel like a fish tank, promoting jelly tots, aimed at kids.

No comments:

Post a Comment