best advertisement of the year 2010.mp4

One of this years best adverts and an example of good graffiti art.

Business cards

The business card is quite often the first piece of design that a potential client sees from your company. It is therefore vital that it gives a good impression, it should show your style and ability. The business card is a very powerful tool to attract clients and to build up your contacts within the industry. Nobody is going to want to do business with a company or hire somebody with a boring or poorly designed business card.
I want to design a card so I have had a look at some that I have found visually pleasing or interesting.

Christmas card designs

This is the time of year that we get tens and even hundreds of Christmas cards if we are very popular through our letter box's, provided that the postman can actually get to our doors with the amount of snow around. For those who are yet to recieve any Christmas cards they are probably "stuck in the post"
Some of the cards are plain with a simple Christmas themed image but some were more captivating and so I have decided to look up some of the slightly more interesting card designs.

Unusual architecture

Here are some of the most unusal buildings I could find. Although they are interesting to look at I dont know whether I would want to actually live in any of them.

Gourmet designs

Feeling rather peckish I decided to look at design using food. Food and packaging contains so many unusual but recognisable shapes that could be used such as a banana or an egg. These items can be used to represent other things that have a connection to the food item such as a monkey is known to eat bananas or the fact that hens lay eggs, they can therefore be used as a simple means of executing a broader topic.
With food such as fruit and vegetable also comes a very broad spectrum of possible colours to include in your design. Here are some of my favourite examples I found of where food has been adapted for design.

Snow art

Due to a bad throat I have been forced to stay inside instead of being out enjoying leeds forst day of proper snow but since I was in the mood I decided to look at some art sculptures and was pretty impressed with what I found. How on earth do they do it!! I thought my snowmen were quite good but this is in a league of its own.

Typography in design

I have always been interested in posters and other advertisements that just use clever typography to portray what they are trying to get across. I think when a picture is made up of letters it is very eye catching and encourages people to look at the poster for that little bit longer, a great achievement when trying to sell a product considering you would normally only get 2-3 seconds of a persons attention to a poster.

Why clog up a poster with images when the typography makes an impact by itself, you do not want to over explain your message with both text and images when not neccessary. The sticks and string below show the idea of homemade things so there is no need to explain it anymore.

This is another example, done so by adapting a typeface to a slightly smudged inky appearance which i feel is a very strong way of executing the message.

What I love most about typography is the thousands of shapes that it leaves you with that you are then able to use or manipulate to build other shapes. Below are some examples of this, in some cases an image of relevance to the type is constructed in others it is just the case of clever placement to make the final outcome visually interesting and engaging.

I think many people can underestimate typography as a design tool but the choice of typeface is vital to any project, it can give the your work a completely different feel. For example a spooky looking font would not be appropriate on a charity advertisement but a Halloween poster would not have the same impact if it did not have it and opted for a simple, plain font that would be seen on serious office documents so therefore the typeface used must be chosen carefully and fit the mood of the document. There is after all tens of thousands to choose from, so you are bound to find one to match any occasion, and if
not you can always create you own as after all.............

eye catching advertising

I am currently doing an advertising project, promoting my pasta brand and so have been researching effective campaigns. I would like to share some of my favourite adverts with you.